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by David Berkowitz

Article by jekky

quot Financial Crisis is not terrible as long as the Chinese enterprises improve their competitiveness as can be 39 dangerous 39 found 39 machine 39 as there is a market quot Zhongshan Kang Ping Wang president of the Urban Household Appliances Industry Association has received information in the interview with Times reporter said the next 30 years to 50 years the global consumer electronics market is still much room for development China 39 s household electrical appliance enterprises should be a strategic business perspective to the layout and even industry Information Times Relative Shunde Household appliances industry Appliance industry Zhongshan What are the characteristics Kang Ping Wang As the size and category Zhongshan upgrading appliances home appliance product line Zhongshan Air conditioning Refrigerator washing machine color TV kitchen appliances living appliances etc than Shunde household electrical appliance industry but also complete and rich Shunde household electrical appliance enterprises in machine based appliance Zeyi supporting enterprises in Zhongshan of course gradually introducing a number of machine based production of large enterprises such as cable China after the introduction of Sanyei Changhong And TCL etc Zhongshan is also very successful in a number of very low profile enterprises such as Omar refrigerator it captures Kelon halted production lines and the occasion of the financial crisis the first to cut prices and expanded market share currently exports its refrigerators have been be the first in the country Zhongshan Shunde household electrical appliance product line has more than Information Times Zhongshan many household appliances to OEM export oriented enterprises the financial crisis on their combat is not great Kang Ping Wang Although the international market of financial crisis but as long as the Chinese enterprises improve their competitiveness there must be quot dangerous quot to find quot machine quot as there is a market I think that the next 30 years to 50 years the global consumer electronics market is still much room for development we need to look at a strategic perspective on the development prospects of companies and even industries Flat panel TV Energy subsidies are expected to enjoy Information Times Zhongshan City the Consumer Electronics Association 39 s main function is to what It is responsible for what mission Kang Ping Wang The main innovation is to business information exchange etc Service Platform for outreach to convey higher levels as well as domestic appliances and related industries accompanying communication Of course we will conduct some policy level guidance to Bringing home appliances For example many SMEs do not know some of the policy while others are on the bid bid no experience in this case many enterprises in association with the help of the ultimate success of the winning Zhongshan appliance industry most SMEs they received assistance from the Association and support will be more appropriate In our view only the survival and development of a large number of small and medium enterprises and to support from a number of large enterprises survive and develop Information Times appliances to the countryside TM energy saving farmer policies of these countries there is not the latest trends Kang Ping Wang Currently understand that the national quot energy saving PWM quot project is likely to expand it is necessary to expand the pilot provinces cities and second to expand the product range of subsidies in addition to air conditioning flat screen TV is also expected to included in the scope of energy subsidies Regional market will become the company a foothold Information Times appliances which the development of enterprises should seize several key issues Kang Ping Wang deciding the future development of mainly three factors brand innovation Professional manufacturer size Brand and size of SMEs in the short board just in innovation advantage SMEs may be because of an invention or an innovative technology or even to find a channel for innovation and business standpoint to make business development pot of gold The network layout the SMEs should be based on known local market or regional market To 34 markets for example a real bundle are not many large companies go they can be small and medium enterprises survive There are a series of home appliances to the countryside promulgated by the state trade in policies but also greatly enhance the degree of active SMEs

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