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by David Berkowitz

Home appliances market
Competition
Intense well-known, everyone in their brains to move for one step ahead of consumers. “Installment” in
Sell
Approach can improve the banking and
Marketplace
Market share, but also allow consumers to enjoy convenient, seemingly “win” move, but always a hot business. Where is the bottleneck? Installments have died yesterday
States United States
Joint
Merchants
Bank, CITIC Industrial Bank launched a nationwide consumer appliances zero down payment, interest-free installments promotion program, a maximum of 50,000 yuan. Prior to this, Beijing
Suning
And Merchants Bank also launched similar activities. Paradise is the other home appliance giant in February of this year began promoting such consumption patterns.

But manufacturers are keen for this new consumption patterns, in a few years ago had failed. At the time, because consumers need to hire third-party guarantee business, complicated, and purchase of goods will be greatly lengthened the period, so the consumer acceptance is not high. Implementation period of time, finally the silence.

This time, business changes
Strategy
Consumers can
Credit card
Direct consumption, eliminates redundant processes, “new wine in old bottles” incursion. According to Marketing Director Li Juntao adopted country the United States introduced the process of implementation in the pilot cities, the Guangzhou, the amount of installment consumer growth rate of 60%, while Beijing is 100% better growth rate. Prospects seem bright.

Still the market cultivation stage although the growth rate for businesses optimistic, but the actual sales are still only a very small number. Cao Tong, assistant president of China Merchants Bank also acknowledged that the credit consumer market appliances are still in the cultivation stage.

Under the State Council Development Research Institute of the data center market, home appliance products in the first half of the spending is 2 times the car, but the loan amount is only about 40% of the latter. Obviously, a huge cake waiting for manufacturers, but businesses need to come up with a more sharp knife to cut.

States U.S. president
Huang Guangyu
That the conduct of the business will definitely encounter resistance. “Bank interest rate commitment is the biggest problem.

In Hong Kong, the business interest of 8%, Taiwan 10%. In mainland China, the country will be responsible for 2.5% of the United States this interest, but it can contribute to the promotion of high-end products, also in line with the country the United States ‘puerile’ principle. “Richest man in the yellow appears, expand the size of the market is the best way to reduce costs.

Competition and less consumer-driven interests of the share buy it, why still so hard to carry out business promotion do? The reason is nothing but the fierce market competition, they also open up the battlefield, even at the subsidizing of interest in order to expand market share. For the banks, in the car, house loan market conditions of slow growth, also need to seek new credit growth.

Although this time, the consumer has finally picked up a cheap operator. However appliances big drop in price at any time
Risk
Or to the consumers themselves. Meanwhile, the use of installment payments once the refund, replacement, etc., are very troublesome. That is why, although the zero down payment installments, interest free of gimmicks, still need a long-term promotion of the process, improve business-related measures need to give consumers confidence to come up with cards, inserted into the POS machines.

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